Branding
Platforms:
Branding, Stationary, Website, Mobile Website
Demographic:
30-35 years old
Project Goal:
High-end headphones brand
This is a branding project where just a topic and a name was given. The brand created here is called “Greenlight” for high-end headphones and other sound systems. This logo is created from the idea of soundwaves. The idea of sound and music was used to create the logo. The branding used an open, minimalistic feel in order to show professionalism.
Revisiting some of the thumbnails, I combined some ideas to create these sets of digital comps. The idea came from the concept of sound and professionalism. Something that is more refined, to fit the audience of 30-35 year olds who care about quality, yet interesting for the creatives.
The final logo utilizes the idea of soundwaves to create a circular shape to mimic both the G and headphones. The lighter green and yellow represents a friendly, light aesthetic that pushes the idea of a nature-friendly, "green" company. The typefaces used are chosen to be a nice contrast that presents a sophisticated look that will appeal to the older, experienced, audience.
These are some mockups that show how the brand could be used on different materials. I included web banners as well for a real life application of how the ad would look. The final product utilizes real photos to make it more relatable to the audience. It showcases the products and provides a customer review section that shows what people think of the products and services.
